top of page

QUEEN MINDSET

APPROACH

The branding identity system created to represent Queen Mindset is feminine, empowering, soft and magical. A theme of shadows, lights and sparkles is a visual element that is used to show transformation which aligns with the ultimate goal of her clients. 

OVERVIEW

Gianni Luisi is a life coach, social worker, and relationship and life coach in Austin, Texas. She has launched her brand, Queen Mindset, a coaching program to help women get out of toxic relationships and become the greatest version of themselves. Queen Mindset needed a clear visual system to attract clients to her program. She wanted to communicate to her audience that anything is possible if you believe. 

BRANDING, ART DIRECTION

THE PROCESS

bottom of page